Traditional Marketing

Traditional marketing works like this:

You put an ad in the local newspaper, on the radio, online, or on tv. The goal is to be as loud and ubiquitous as possible. The hope is that, out of everyone the ad is supposed to reach, that at least a few of them are listening. On top of that, out of that small group, you hope that an even smaller portion of them are actually members of your target demographic.

Basically, the key to traditional advertising is to throw as many noodles at the wall as you can and hope a few of them stick.

Fair enough. It's better than nothing, right? But there are a few major problems with this advertising model. The most obvious problem, is that it's wasteful.

When you place an ad in a publication, radio station, on tv, or as a banner ad online, you are paying for the content that you are inturrupting. Why pay so much money to NOT reach so many people?

The Free Beer Way

Permission-based marketing works like this:

Free Beer has a dedicated group of followers. They are local, mostly between the ages of 18-34, roughly 50:50 male/female ratio, and most importantly:

They found us. They are asking you to advertise to them. These are exactly the people that you want to advertise to.

You might be asking yourself, “Why should I advertise with you, when my bar or restaurant already has a Facebook page, a Twitter account, and an impressive online presence?”

First of all, these days, you absolutely must have an online presence of your own. We encourage you to do so, if you haven't gotten on the bandwagon already. What sets membership in Free Beer apart, then?

Free Beer consists of a hyperlocal group of nightlife enthusiasts.

They may not be aware of you already. The people on your social network are already aware of you. When you advertise with us, you advertise to the folks who are interested in bar specials in general. This means you will have a direct line of communication with both barhoppers, as well as potential loyal regulars that you might otherwise never see.